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Interior design consultancies understand the richness of light in all its forms. In London, lighting is crucial to interior design consultancies that need to create stunning results. In this, the sixth article in my series which I call “DeLIGHTed by Design,” I continue to draw on my experience working with some of London’s Top Interior Design Consultancies to explain this exciting area. Six main lighting tools are considered foundational by established interior design consultancies. These are down-lighters, up-lighters, wall-washers, decorative lighting, colour and control. Many London interior design consultancies will preferentially think of these mostly in terms of mood and results – from daring highlights to soft textures – instead of as hardware and installations. Down-lighters are often set back into a false ceiling, although some interior design consultancies will prefer to install them on walls. These units will direct light downwards, and can be focused by the design team as necessary, perhaps to illuminate the floor or a favourite contoured bookcase. Most interior design consultancies recognise that this type of light is very sharp and will generate somewhat intense shadows, which can be a .. more »

What Is Fashion Design? Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. Modern fashion design is divided into two basic categories: haute couture and ready-to-wear. The haute couture collection is dedicated to certain customers and is custom sized to fit these customers exactly. In order to qualify as a haute couture house, a designer has to be part of the Syndical Chamber for Haute Couture and show a new collection twice a year presenting a minimum of 35 different outfits each time. Ready-to-wear collections are standard sized, not custom made, so they are more suitable for large production runs. They are also split into two categories: designer/createur and confection collections. Designer collections have a higher quality and finish as well as an unique design. They often represent a certain philosophy and are created to make a statement rather than for sale. Both ready-to-wear and haute-couture collections are presented on international catwalks. Who Invented It? The first fashion designer who was more than a simple seamster was Charles Frederick Worth, in the 19th century. Before he set .. more »

You have a message to communicate to your prospective customer. Unfortunately, they're so overwhelmed by advertisements and other promotional information that the chances of your message getting across are slim to none. Indeed, studies show that the average consumer in this country is bombarded with nearly 3500 commercial messages a day. So what can you do to make sure your target market takes notice? What can you do to make sure your organization is presented in the best possible light?Speak Directly to Your Customer Use delivery channels that allow for one-to-one communication. For example, it's more difficult to target a prospect or client through a mass media vehicle like television, versus direct electronic mail where your audience volunteers to hear from you. Untargeted, mass-marketing efforts are often disruptive to a prospect (think of the commercials you're thrown to when you hear the familiar, "right after these messages" from television game show hosts). Media that allows you to communicate more directly to your audience, like variable-data printing (VDP), allow for the customization of text and imagery in print and electronic media. For example, with variable-data and digital printing, it's .. more »